The Research Of Promoting Animation Products Market In Tianjin

Animation industry as a sunrise industry in the 21st century, which is in the ascendant in our country, and has a rapid development in Tianjin. Animation form around a huge industrial chain in animation world, forming a new economic growth point. Demand is very strong in animation circumstances,Tianjin, introduced the corresponding animation industry is conducive to the development of policies and regulations to facilitate its rapid development. How to promote the animation industry around Tianjin derivative industries, forming a complete industrial chain, has become the animation base in Tianjin building, promotion of a market in Tianjin animation products pressing issue.Firstly, the animation products for the region and abroad were reviewed, and then 'focus on the development of animation products in Tianjin problems were analyzed. Next, the specific situation in Tianjin was presented:Tianjin has a long history and rich cultural heritage features; The Government has introduced a new policy to support the animation industry; Tianjin Binhai New Area development and opening up and brought the city to upgrade the status of market advantage.Combinating of these circumstances, By questionnaire survey in Tianjin experimental animation products about consumers. And get first-hand data and data processing and analysis. On this basis, Study and propose the development of animation products for Tianjin marketing strategy. Firstly,full use of the marketing mix vigorously promote animation products. Secondly, pay attention to animation derivatives market development. Thirdly, Use Experiential Marketing to Implement of the animation product marketing. Fourthly, Encourage to focus on brand building animation business and development strategies.Then, Take the example of AA Animation animation industry to, carry out marketing analysis. Light of the specific case of the development of Tianjin and the animation business problems and improve the strategies studied.Finally concluded, Tianjin animation enterprises should pay attention to the integration of the overall resources. On the basis of the existing resources and policy environment, taking the advantage and avoid short, establish of local marketing strategy, which is the need to think about in Tianjin animation products marketing.