A Research On Marketing In Communication Of The Animation Industry

This paper present the popular animated cartoon industry, using the method of combining theory and practice, supplemented by a large number of cases.From the perspective of Communications in Marketing for a new angle at this issue. By analyzing the development process and the results achieved of largest successful cartoon companies in the world. To understand the general path of industrialization animated cartoon form and the animated cartoon with Chinese characteristics. Exploring the various issues facing the industry and propose appropriate solutions.The author hopes that such an approach can be the road to China's cartoon industry in the exploration of a new perspective and outlook. It can provide some useful suggestions for reference or emulation.The thesis include of four chapters : Chapter 1 explore the domestic and foreign cartoon industry, the foreign animated cartoon mainly introduce Japan, U.S. and European. Analyse and identify their respective characteristics. Coming back to the status of the domestic cartoon industry which have only just started. Due to lack the related industrial experience of the success of the animated cartoon for reference. It led to the development of China's cartoon industry into confusion. We must find a suitable road to the industrialization of China's specific conditions. Since does not have the ready-made experience to supply the model, then we may seek some inspirations from the overseas animation industrial production advancement. Therefore following second chapter, third chapter separately from two angles of animation industry two kind of main marketing dissemination pattern and the construction of animation industry chain. Analysis of the specific circumstances and the general pattern of the foreign animated cartoon industry. Comparing with Chinese animation to identify differences. Chinese animation in industrial production advancement, faced with very many questions: the earlier period plan insufficiencies, the theme development use insufficiency, carries out does not arrive, in view of the diverse crowd, has not jumped out the nationality and the internationalization limitation, lacks commercialization operation consciousness and so on. These...