Study Of Marketing Mix Strategy For Guangzhou Duolilong Environmental Plastic Co.Ltd

In 2011, the global economy began to recovery, apparel products market demand to use environmentally-friendly new materials when choice of fabrics and accessories, TPU elastic band is a new type of environmentally friendly materials, widely used in clothing and garment, market prospects is very broad. But now, the TPU elastic band industry is very competitive. Marketing department needs to develop appropriate marketing mix strategy for the enterprise to improve business competitive, it is readlly top urgent case.This paper selects five comparable competiter, use five competitive forces model and SWOT analysis to analyze the company's competitive environment, This article first introduces the research background, research objectives, methods and the basic framework, followed by theory of marketing mix strategies, analyze the marketing mix strategy status and problems for Guangzhou Duolilong Environmental Plastic Co., Ltd, then next step is about the strategic plan of the marketing mix, make differenct price positioning for product areas, the implementation of dynamic marketing mix strategy, brand strategy and channel strategy, marketing mix strategies program for VIP customer, further strengthen the protection measures, such as organization and leadership support, marketing team building, marketing channels and information technology capital investment, Finally is the conclusion.However, as the market situation is dynamic, constantly changing, so this study with time limits.Practical significance:Company need to find out the corporate marketing mix strategy to achieve maximum profits and market share to enable enterprises to survive and develop. In this paper, the 4P marketing mix strategy theory, brand marketing and e-commerce marketing channels are very useful for the TPU elastic tape industry, has a certain reference value.