| Real estate is the pillar industry in China in national economic income, occupies an important position, real estate prices are the real estate market operation concentrated expression, pricing strategy choice related to enterprise whether in the fierce market competition profit maximization. Through to the real estate market pricing method, real estate overall pricing strategies, a fuzzy comprehensive evaluation model of the theory and method of real estate research, this paper adopts the quantitative and qualitative the method of combining the shanghai garden project analysis.This paper first introduces Dahua group and Shanghai garden project. According to the environment faced by Shanghai garden, analyzed the national real estate market condition, and yantai real estate market status and development trend. Regional rivals projects make statements, and using the SWOT analysis points out that project the strengths, weaknesses, opportunities and risks. Secondly fully consider the factors which influence the real estate price, using fuzzy comprehensive evaluation model, the influence factors of real estate prices, measuring quantization. And the company currently employed cost-plus pricing method of comparison. And through the cost management, using modernized management means and marketing strategy, home sales personnel training high level of the three links Shanghai garden project implementation process of pricing strategies are proposed. Using the fuzzy comprehensive evaluation model combining real estate pricing method, pricing strategies used in Shanghai in the practice of garden project, which reflects the integrating theory with practice of fierce competition for areas of real estate project pricing provides system research methods. |
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