The Research Of The News Emergency Management In The Power Enterprises

For a long time, the press and the public have a rigid acquaintance to the power enterprises all the time. Monopolization, excessive profit and fat salary cover the image of power enterprises. For an enterprise, especially a key state-owned enterprise in connection with the national energy safety and the lifeline of the national economy, it is very important for sound and fast development of enterprises to have a favorable public opinion environment.To build a healthy official, individual, medium context and create a healthy, loose, harmonious atmosphere for power enterprises, efforts will be made to strengthen news risks management of emergencies and improve management capacity of crisis communication. It may evade the news risk effectively and build up good social image of power enterprises.With reference to aboundant domestic and international theories on breaking news report and circulation, this essay analyses potential news risks to be faced by electric power enterprises and tells how to precisely keep abreast of development rules of news medias. In conjunction with actual certain grid corporation's news emergency management requirements, it presents researches on management principles which shall be followed by electric power enterprises when dealing with news emergency, and analyses in depth and thoroughly considers management strategy and techniques for news emergency, and explores ways of establishing a long term management system for news emergency, offers new vision, new idea and new methods for maintaining good social image of electric power enterprises and creating a harmonic public opinion ambience.This article has three points of innovation taking a grid corporation as an illustration. Firstly, through analyzing and concluding the principle of power enterprise news emergency management, it is of certain directive significance for news emergency management. Secondly, through researching into the strategy and skills of news emergency management, it may guide power enterprise administrators to conduct effective news emergency management. Thirdly, through establishing the structure of organization and work division of news emergency management, it has some reference value for the systematization and long-acting construction of enterprise news emergency management.