Effect Of Framework In Group Decision-making And Individual Decision-making Under Time Pressure

Framing effect Occurs when logically equivalent re-descriptions of objects or outcomes lead to different behavior, There are two main theories of explaining framing effect"Prospect Theory"and"equate—to—differentiate"theory . Previous studies mainly focus on the individual when making decisions on the framework of the mandate of the framing effect was quite meaningful to explore. This study based on previous studies, Framework of the mandate not only to the groups under time pressure on the issue of framing effects have been studied in previous studies further validate the individual in the framework of the mandate under time pressure on the issue of framing effects. The study included a pre-test and two formal experiments. The main purpose of preliminary experiments to determine the time pressures of the time defined. A selection of 480 test subjects were randomly divided into 160 groups, each group has 3 members. Experiment a question of life decision-making materials to take to the "Asian disease problem" as a model of experimental influenza A H1N1 is the content of materials, Decision-making materials, money matters of the company operating loss simulated for the content of the problem. The effects of group decision-making under time pressure the same two questions of life and money, the risk of decision-making framework effect.In the second experiment 120 subjects were selected , men are 60 and women are 60. The second experiment on the basis of the first, and experiment with the same risk of a decision problem in the experimental materials. The difference between the two experiments focused on the selection of different subjects, experimental subjects as a group in the first experiment and in the second experiment the subjects for the individual .Further study of individual decision-making under time pressure the same two questions of life and money, the risk of decision-making framework effect. Comprehensive results of two experiments, the main conclusions obtained are as follows: 1. Group decision-making, time pressure factors on the decision making framework for the existence of the problem was significant. Pressure groups in a time of life issues in the framework of the existence of positive and negative significance, in terms of money on the positive and negative edge of the frame there is significant. Overall, however, under time pressure in a group on the issue in the framework of these two effects, without time pressure groups in these two types of issue framing effects do not exist.2. Individual decisions under time pressure, the problem of gender issues in decision-making framework for the existence of differences, Boys face life and money at the same time these two issues within the framework of both positive and negative framing effects do not exist under the framework, the issue of these two boys in general tend to risk seeking. Girls at the same time the face of these two problems, both in the framework of life-issue or issues in the framework of the problem of money there on the frame effect, that is active in the framework of the problem tends to risk aversion, the negative in the framework of the problem tend to seek risk.3. Under time pressure, facing the same decision problem, there are many differences.between group and individual decision making.