Study On The Tourism Image Communication Of Inner Mongolian

With economic development, exchange of material between regions, knowledge, inform-ation exchange and financial capital of the exchanges become more frequent, leading to the decline of regional personality and characteristics of the loss of similarity between regions more and more things, differences in regional tourism image more and more blurred. There-fore, the area's unique tourism image and communication has attracted much attention. Curr-ently, many regions have begun to spend heavily in research, design, promote their tourist im-age. Tourism image and communication, to some extent means that the scope of economic efficiency and market expansion. Tourism image is a key factor in stimulating tourist travel, tourism to the great wealth and intangible assets. Shows, regional tourism image and commu-nication will become a regional tourism development strategy.The research question of this thesis is a cross-cutting research topic. Therefore, in theory, in addition to communication, tourism management expertise, but also the use of a public re-lations and marketing part of the theory. In the study, in order to obtain a real and effective dissemination of tourism image on the Inner first-hand information, the dissemination of tour-ism image on the Inner survey, according to statistics derived from the questionnaire data, the spread of Inner Mongolia tourism image and analyzes the current situation and overall evalu-ation.Through analysis, we found the spread of Inner Mongolia tourism image some problems. These problems are mainly the tourism image of the dissemination of information, tourism, media image, effect of tourism image communication, tourism and other aspects of the image of the communicator. Among them, the Inner Mongolia lack of a unified image of the logo and slogan of tourism, for the lack of effective use of mass media, Inner Mongolia tourism authorities and tourism enterprises and tourism industry professionals such as the spread of the tourism image of the issues and insufficient attention is the existence of the spread of Inner Mongolia tourism image several major issues.Finally, summed up the problem, a feasible solution of several strategies. The proposed strategy is based on the dissemination of information, the media, dissemination of results and communicators as the basic framework. Expectations of the tourism image of Inner Mongolia in the future work of the spread of the practice can play a reference role.