T Pharmaceutical Company Development Strategic Research

With the new healthcare reform policy and the implement of the development plan for the pharmaceutica circulation industry, domestic phannaceutical market will appear competitive and complicated situation. At the same time, T pharmaceutical company is facing some problems, such as business stripping and relocated by headquarter. In this critical and historical moment, so how to respond to the challenge of rival after transformation, how to enhance the competitive advantage and build up their core competitiveness is the urgent need to address the strategic issues for T company.The article is divided into five parts, including introduction, external environment analysis, internal resources and the ability analysis, development strategy formulation and implementation, conclusion. The first part of this article analyzes T company's development status, related strategy theories and the background and significance of this article; The second part apply PEST models and five competitive forces model to analyze macro environment, medium environment and micro environment, pointing out the opportunities and threats in the process of developing of T company; The third part analyze and diagnose T company's internal resources and abilities, pointing out the advantages and disadvantages of the company; The fourth part uses SWOT model to ingrate the opportunities, threats,advantages and disadvantages of T company, based on company mission, vision and strategic orientation, analyze the company's development strategy, and put forward the choice of development strategy in various formats and strategic implement security system; The fifth part is the conclusion, summarizing the whole article.This paper is the strategic management theory in medicine circulation field research and application of the new period, mainly aimed at the development opportunities and threats, the advantage and disadvantage of the enterprise itself, puting forward the development ideas and strategies, and formulate the development strategy for each formats. Meanwhile, T company is a typical regional company in the new situation, the strategic research of the future development can be referred by the other medicine circulation enterprises, and also have certain reference value for the development of our country medicine industry.