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Research On The Development Strategy Of LF Pharmaceutical Co.,Ltd

Posted on:2017-04-22Degree:MasterType:Thesis
Country:ChinaCandidate:X YangFull Text:PDF
GTID:2359330533960022Subject:Business administration
Abstract/Summary:PDF Full Text Request
On the new and normal economic development,Chinese economic development has made great progress today.With the development of internet technology and modern logistics,Chinese pharmaceutical industry is also booming,and the pharmaceutical distribution industry is developing on the rapid speed.With the changing of medical reform to national policy,with the development of the medical market and medical circulation market,to its change and improvement,how to correctly deal with the change of the new environment,how to make the correct strategic decisions of the company,which development of each pharmaceutical company and local medical and health undertakings are very important significance under the current situation.To the current situation of Pharmaceutical company's development with the consciousness of the medicine circulation company,the overall view,sales and distribution and service,the development are provided on the new changes of the medicine circulation company.It is both an opportunity and a challenge.In view of this,the paper combines the our country current pharmaceutical industry environment,especially,the pharmaceutical distribution companies targeted,and expounds the LF pharmaceutical companies of local market environment,mainly on LF pharmaceutical companies of the detailed information Collection,collation and analysis.With the tool of PEST strategy analysis tool,"Michael Porter's five forces model strategy analysis tool”,internal environment strategy analysis tool,and SWOT strategy analysis tool of strategic analysis,they are used to analysis and find out LF Pharmaceutical Co.,Ltd.of the most suitable development strategy,That is,in the business strategy,functional strategy,competitive strategy and other aspects of the development of suitable development strategy.At the same time,in order to ensure that the formulation of company development strategy should be implemented effectively in the next work.This paper puts forward feasible to implement security program,and has also made the elaboration in the organizational structure,human resources,capital guarantee,the company culture and so on.In the new environment and new changes,whether from theory or from practiceof development strategy analysis and Research on the medicine circulation company,there are the times of great significance to company and socity.Through the analysis and discussion of development strategy of LF Pharmaceutical Co.,Ltd,that is not only to provide a long-term and effective help for the company's future developoment,also hope to be able to other similar medicine circulation company,when they make strategic choices to provide certain reference.And also hope to provide certain reference role for the development of other companies in the region.
Keywords/Search Tags:LF pharmaceutical company, Pharmaceutical distribution company, Development strategy, implementation measures
PDF Full Text Request
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