The Research On Influencing Factors Of Insurance Competitiveness Based On The Diamond Model

This article is a developed insurance industry to Competition and Competitiveness of Insurance Industry in developing countries together with the emphasis on the development of a similar emphasis on a few of China's insurance industry competitiveness of developing countries, bearing on the Competitiveness of China's insurance industry situation, and so the overall analysis and positioning, in the status of domestic and international insurance industry has been a general understanding of competitive situations, this paper, Porter's "diamond model" elements from the insurance industry demand and supply factors, factors related and supporting industries, insurance business strategy, structure and intra-industry competition, government elements, multinational elements, elements of the seven aspects opportunities, based on the insurance industry statistics and the Statistical Yearbook data, analyze the competitiveness of China's insurance industry, the impact factor.On this basis, the use of factor analysis on the importance of each factor to sort and identify key factors, important factors and general factors, the insurance obtained by the depth of this analysis, the Engel coefficient of urban households, R&D investment in GDP, the proportion of insurance density affect the insurance industry, a key factor; banks total assets, more than 65 years the proportion of the total population, per capita GDP, the proportion of the insurance practitioners of the total population, GDP, government expenditure share of total foreign insurance companies asset share, the second and tertiary industries of the proportion of the insurance industry is an important factor; Engel coefficient of rural residents, the proportion of GDP, government tax revenue, the life insurance market monopoly, property insurance market monopoly, capital utilization rate of the general insurance industry development factors. Finally, the key factor and an important factor for inhibiting the negative part of the insurance industry put forward corresponding countermeasures and suggestions to improve the level of competitiveness of China's insurance industry.