Theory And Practice Of Regional Tourism Development Strategy

The arrival of knowledge economy, global integration and regional cooperation make regional tourism unpredictable,Strategy has become key to the success of regional tourism development. Because macroeconomic advantages,There is a broad space of development in strategy research in the future,And play a more important role in the region economic development.The "strategy" evolved from the military strategic thinking, has a long history in China.Overseas Regional Tourism Development began in the mid 30's in the 20th century, originated in the early practice of tourism planning, There began a more systematic development of tourism strategic planning books in 70's of the 20th century, research is still focused on the regional tourism development planning.In the 21st century, tourism has become a common topic of concern,and there is also growing concern for regional tourism development strategy.Studies have shown that the theory and practice systems of regional tourism development strategy are in the initial stage, from abroad in the early emergence of strategic thinking of tourism planning practice, to the resource-oriented scholars Tourism Development Strategy in late 80s of the 20th century, And then to the application of regional tourism development strategy, research has gradually attention. whether is mature to founded a branch of Regional Tourism Development Strategy, and most important is symbol of the disciplinary system is scientific and perfect. to form the improve disciplinary system, Disciplinary system of regional tourism development strategy could include specific theoretical system, knowledge system and the practical system. And, the form a complete system need to strengthen the theoretical system, knowledge system and research on the practice system. There need to continue to explore many areas in the theory and subject: There remains need to be deepened in theoretical basis and the basic theory; Research method was simple, and lack of innovation; strategic's nature, characteristics, driving mechanism and mode are still relatively vague. Finally, the practice of regional tourism development strategy system is still in the exploration, although many scholars have many studies in implementation and preparation of the strategy in relevant regional,but the mature practice of the system has not yet formed, The current practice systems lack of advantages and uniqueness, and have conflicting with tourism planning system. The future of regional tourism development strategy should be enhance innovation in the theoretical system, the knowledge system and the practical system, achieve a breakthrough and to demonstrate its unique advantages and to play a more important role in the region tourism development.In this study,firstly identification the subject property of regional tourism development strategy, concluded on the theory and practice of previous research, with the current practice, use of relatively new theories and research methods to explore the theoretical foundation and basic discipline theory of regional tourism development strategy; Then summarizes the theory, basic theory, basic core theory of the theoretical cornerstone and subject content, including the characteristics of disciplinary nature, thinking concept, research methods, practical applications; Finally, make a case study of Chongqing "ReBAM", by the theoretical analysis conclusions, give the Tourism Development Framework of Chongqing"ReBAM":External Environment Analysis - Internal Environment Analysis– Strategy select - Strategy Implementation, and divided some specific elements such as strategic context argument, Note that, practical system can change accordingly with the different regions and different circumstances.