Spindle Cooling Towers Co.,Ltd. Strategic Marketing Research

Strategic marketing as an extension of corporate strategy, strategic management is an important part of the system, usually defined as a smart strategy. From the marketing point of view, strategic marketing is not only the marketing plan is based on the marketing execution, and is the main core of business strategy, marketing theory is the foundation of a separate new and important branch. The basic mission is to corporate profits and development, and relevant stakeholders to achieve the goal. Enterprises are able to exist, mainly because it can provide the community with valuable products and services.The basic mission of marketing is established between enterprises and customers in long-term mutually beneficial exchange relationship. Obviously, the marketing mission and consistent with corporate mission and reflect the value of the enterprise. Marketing strategy is a basic question is to determine what products companies to enter the market, or for whom to provide products or services. Demand from the market point of view, the actual marketing strategy throughout the enterprise overall strategy, strategic business units and functional departments and other strategic level. Marketing Manager, find themselves increasingly involved in determining corporate direction and that can create and maintain a competitive advantage and long-term performance of corporate decision-making.Intensified competition in the market today, the good the company's strategic marketing, to meet the company's overall strategy development, development and strengthening of the company will lay a good foundation. This first article of the marketing strategy used to do in order to briefly discusses the theory, then Spindle Cooling Tower Co., Ltd. of the marketing strategies of internal and external environment, in-depth analysis, Spindle Cooling Tower Co., Ltd. has developed a strategic marketing program, and finally Implementation of strategic marketing programs proposed safeguards. Thus Spindle Cooling Tower Co., Ltd will help in sales and promotion. Also hope to provide reference for similar businesses.