Research Into The Evaluation And Promotion Of The Competitive Power Of Yan'an's Tourism Industry

As a new discipline,the related theory and the method of the research are still in the exploration. In order to better develop tourism in Yan'an City, by reference the related research of the multitudinous scholars at home and abroad, the author made a quantitative and qualitative analysis on yan'an tourism industry, using the basic theories such as the regional economics, industry economics, anthropogeography and tourism.Firstly, on the basis of the study of scholars, tourism industry, industrial competitiveness and regional tourism industry competitiveness is defined.Through learning and referring to study about tourism industry competitiveness theory and assessment model, the article put forward a tourism industry competitiveness evaluation model; then the author established the paper's index model from the tourism industry's external competitiveness, inner competitiveness and the environmental competitiveness three aspects; and then combined with the data collected,using the principal component analysis and factor analysis based on SPSS17.0, this article analyzed and sorted the eight samples:In external competitiveness aspects,Yan'an ranks sixth,which means YanAn's abundant resources advantage failed to fully play.And it is mainly because of a lack in the development of market,and causes the tourist foreign exchange income insufficient, affecting the market competitiveness;The inherent competitiveness ranks second, indicating Yan'an tourism industry would be promising;The Environmental competitiveness is in the third, but is pointed out the greening and infrastructure are expected to be strengthened; Yan'an's comprehensive competitiveness is in the third, mainly thanks to the contribution of inner competitiveness and environmental competitiveness. Finally, according to the evaluation results and combined with the development advantage and disadvantage of Yan'an tourism industry, the paper proposes a series of countermeasures mainly from the role of the government, tourism products and environment, tourism enterprises and industrial structure to the red tourism and other cultural tourism and so on, and emphasizes in the development of tourism industry while strengthening the cooperation with the other departments to increase economic benefit.Under the guidance of the government,Yan'an should learn and absorb the successful experience of other places, accelerate the upgrading of the industrial structure, speed up cultivating tourism talents, improve tourism technology, increase tourism investment, innovate tourism products, develop the cultural tourism products, improve the tourism environment, realize the regional linkage and strive to improve regional tourism industry competitiveness, making tourism the important driving force of local economic development.This paper mainly includes the following several parts:The first and the second chapter lay a theoretical foundation for this study;Chapter 3 constructs the evaluation index system of this paper after analyzing the influence factors of tourism industry competitiveness; The fourth chapter is basically empirical analysis by SPSS,according to the relative data collected;The fifth chapter and the sixth chapter mainly analyze the result of Chapter 4, and put forward suggestion to ascend the tourism industry competitiveness of Yan'an;The last chapter is basically the conclusion and prospect.