Analysis On Competitiveness Of Touirst Industry Of Shandong Province

With the significant development of economic and improvement of technology,Chinese economic development pattern has undergone an change, our economy appearsto shift from relying on the first and second industry to relying on the tertiary-industry.Nowadays the ratio between the production value of tertiary industry and GDP has becomean important indicator of economic growth in one country or district. Moreover, the touristindustry, which has a strong positive correlation with each industry, is an important part ofthe tertiary industry. Developing the tourist industry vigorously can lead to improvedgrowth performance and boost employment in Shandong Province. It can also acceleratethe long-run economic growth and promote the structural adjustment in development.Based on numerous national and international studies on this topic, this paper firstelaborates the basic concept of the tourism industry competitiveness and relative theories.Next we establish the index evaluation system of the tourism industry competitiveness interms of the specific characteristic of the tourism industry of Shandong Province, whichcontains35indicators. Then given the principles of scientificity, objectivity and operability,this paper builds the evaluation model of tourism competitiveness. First, we compare thelevels of the tourism industry competitiveness of12provinces which include ShandongProvince applying the principal component analysis method and the evaluation model oftourism competitiveness. And we find that the level of tourism industry competitiveness inShandong Province is not high through the12provinces. We should improve theimprovement of our province. Secondly, we utilize econometric method to examine themajor influential factors of the tourism industry of Shandong Province, our empiricalresults further confirms the scientificity and property of our index evaluation system.Finally, according to the conclusion we conclude from the dissertation and the problems ofthe tourism industry in Shandong Province we point out, we propose several policysuggestions from5aspects to raise the competitiveness of tourism industry in ShandongProvince, which includes resource, concept, organization, talent and environment.