The Way To Construct The Auto Corporate Image In The Newspaper Media Coverage

After nearly three decades of efforts, especially in the past ten years, the adjustments of the national policy about the automobile production and consumption, the industry of auto in China is prospering. The production and sales of auto industry grow explosively, and maintain an average annual growth of more than 20%.In 2009, despite being impacted by the international financial Crisis, but the support of relevant policy which the China's automobile industry continues to buck the trend rise in sales volume over the United States, Ranked first in the world. Although Chinese sales ranking up, from the automobile corporation and the type of the selling cars, the dominant company is still the joint venture, and the local companies, were far behind, and not just product quality issues, including corporate reputation Degrees, word of mouth and other corporate image formation and dissemination.As an important place for corporate image, the newspapers reported a great impact on the formation of enterprise for the news business, news and comments on. Because of those, the enterprises also create a lot of newsmaker to attract the news media. In this article, I select the version of Automobile of the "Southern Metropolis Daily "from 2004 to 2010 as the examples, and select the three joint ventures:FAW-Volkswagen, Shanghai GM, Guangzhou Toyota; three local companies:Chery Automobile, Geely Automobile, and the auto company of BYD. Trough analyzing the relevant reports of "Southern Metropolis Daily ", to sum up the way of the six companies to drumbeat the corporate image using the newspapers.Out of the image.In the report, I classify the relevant news into some sorts to Stat.. Such as the image of corporate innovation, corporate social responsibility, the corporate image of protecting the environmental, the quality culture of corporate, marketing, and the negative reports to analyze the formation of corporate image, and give some advice.