The Research On Competing Strategy Of TT Navigation Company

China Automobile industry increased very fast in 2009. In 2009, the Chinese Automobile industry market for manufacture at 13.79M units and for selling at 13.64M units. And we saw an increase of 48% and 46% flat year on year. And Chinese automobile marketing is the TOP one in the world. GPS marketing is increased very faster because of the faster increase in Automobile marketing. And the GPS marketing is the important industry.3G, PND and Mobile is becoming the main component in GPS industry. And Web navigation application is the new situation in GPS production.In-Dash GPS marketing still focus on medium and high grade automobile, and the Japanese car is leading the marketing, such as Toyota, Honda, and Nissan. Furthermore, Shanghai GM, Beijing Hyundai, and Chery, these local economic cars have been installed In-Dash navigation system as default. Because government pushes development of modernization on information industry and service industry, it increases the development speed on car navigation service and Telematics. Within next three to five years, there were fast increase cycles on Chinese automobile marketing. In Car navigation, consumer electric navigation, web navigation and position service would be main module in future few years. There is a huge marketing on navigation industry.Within these years, lot of manufacture join the PND marketing and increase the production output and applications. But the production price went down soon, PND marketing is the red sea. PND function is developing on multi-function, migrated navigation, communication and mobile TV.The marketing worth is over 18 billion, GPS mobile is multi-function and the most convenient mobile navigation device. In 2009, it got huge development.