The Analysis Of Marketing Strategy Of 3G For X Communication Company Of A City

3G would be the developing direction of mobile communication, and it has been brought to market in so many countries, and China will follow them either. X communication corporation of A city is one of the traditional fixed-telephone merchants, and to get 3G license for X communication corporation is the function to go out of passive complextion, full-fill the integration of bussiness operation, and a new improvement point of new operations. And in this thesis, under the environment of the situation of maketing environment, how X communication corporation realize the 3G bussiness from effective marketing strategy.This thesis takes in the way of combining modern marketing theory and telecommunication service marketing feature. It analyzes the company's current marketing situation, and find out the company's advantage and disadvantage, as well as the challenge and threat through SWOT analysis. With the studing of 3G marketing demand and marketing segmentation, proposing the 3G marketing strategy of X communication corporation.