Research On Differential Marketing Strategy In NavInfo’s Navigation Digital Map Product

The navigation development is driven by China’s aerospace and market economy. NavInfo, as the first supplier of navigation product, delegate the advanced science and technology whatever the research and development experience or market position. NavInfo, if occupied the market to ensure the long-term development, must take the differentiation marketing strategy for the target to exploit market. As the pioneer, it is guiding significance that the navigation product market and enterprise as well, and the trend on the industry.The article is base on the theory of marketing segmentation and target market to analysis the navigable market and users. It explains the users through combines with the history documents, research and analysis, and the competitive product below the data. At last, it finds some questions that the focuses on the Japan’s automatic enterprises lead to sales decline, single pricing principle and salesman training on B2B market. Consumers complain about the map updating online, internet marketing not timely. The sates as above, we make the different price system and topical brand activates for the B2B market; on B2C aspect, focus on the exchanging product, answer the questions timely, electronic business login thought mobile phone, let the fans to communication enterprises culture and mailing the newsletter to spread information; the other market adds the product service, face to low-end product and supply the chance between consumer and dealer as well.