Research On Strategies To Improve Return Logistics Efficiency Of J Cross-border E-commerce Platforms

E-commerce emerged in China in the 1990 s.With the maturity of e-commerce technology and the evolution of consumption habits,online shopping at home and abroad has also developed rapidly.At the same time,due to the mature international logistics,convenient payment and active foreign trade,the domestic cross-border e-commerce business has also been growing rapidly.In recent years,both the number and amount of cross-border commodity transactions have been expanding rapidly.With the expansion of cross-border e-commerce transactions,the volume of goods returned has also increased,forming a huge normal state of forward and reverse logistics.How to deal with daily return logistics efficiently has become the focus of all cross-border e-commerce platforms and one of the core competitiveness of seller operation.How to effectively improve this competitiveness has become an important topic.This paper starts with the analysis of problems and causes existing in the efficiency management of return logistics of J cross-border e-commerce platform,and puts forward strategic Suggestions to improve the efficiency of return logistics,which is of great significance to optimize and improve the work efficiency.This paper takes the efficiency management of return logistics of J cross-border e-commerce platform as the research object,studies the efficiency management of return logistics of the platform on the basis of e-commerce management theory and return logistics management theory,analyzes the problems existing in the platform,and puts forward corresponding improvement countermeasures.This paper is divided into six parts.The first part introduces the background,significance,research status at home and abroad,research content and research methods of this paper.The second part introduces the concept of cross-border e-commerce return logistics,logistics management theory and enterprise operation management theory as the basis;In the third part,the management status of return logistics of J cross-border e-commerce platform is analyzed,and the development status of J cross-border e-commerce platform is introduced,as well as the management status of return logistics of J cross-border e-commerce platform is introduced.The fourth part analyzes the efficiency of return logistics of J's cross-border e-commerce platform and the reasons,including the investigation of return logistics of J's cross-border e-commerce platform and the impact of low return logistics efficiency,such as affecting sellers' satisfaction,the reputation of the platform being damaged,and the decline in performance.In terms of the analysis of the causes of the problems,it was found that the platform was inefficient mainly due to the imperfect organizational structure of return logistics management,unreasonable operation process and lack of adaptive information system support.The fifth part,J cross-border electric business platform return logistics efficiency improvement countermeasures,the cause of the corresponding problem,respectively,puts forward several measures,including adjusting the return logistics management organization structure,optimize the return logistics management processes,construction adaptation of return logistics information support system,at the same time,according to a variety of measures,and proposed corresponding perform related functional position,method,etc,in order to make clear the direction of implementation;The sixth part,summary and outlook,summary of the content of this article and the prospect of the future.By analyzing the efficiency management of return logistics of J cross-border e-commerce platform,this paper makes an in-depth and targeted analysis of existing problems,derived adverse effects and causes of problems,and puts forward corresponding improvement countermeasures.These improvement countermeasures is put forward and implement,can be solved to a certain extent,J cross-border electric business platform return logistics efficiency,improve the seller service satisfaction,enhance the platform viscosity and word of mouth,and continuously improve the sales performance and benefits of platform,realize the benign operation of spiral,promote the healthy development of J cross-border electric business platform.