| In the 20th century the late 90's, along with the real estate market development and perfect and the residential property ay growing influence of macroeconomic control, commercial real estate is becoming developers and investors investment hot spots. As a branch of commercial real estate, the development of shopping centers in China started late. As the big profit of shopping centers, the development of shopping centers is at an amazing speed in our cities.Shopping center combines real estate and business, as two high yield and high-risk industries, and shopping center in domestic development time is short, development speed is fast, its to promote the development of urban economy has tremendous effect. Due to the shopping centre has investment large scale and operation mode in complex purchase-decision-making development in our country, and time is short, plus many developers in China at present, lead to "blind" investment shopping center with the investment high risks. For shopping center in western countries of the investment risks, according to research of scholars, focus on their conditions specific risk and evaluation methods, and shopping center of domestic scholars study the investment risk only stay in qualitative risk analysis and empirical risk prevention measures. In order to help investors shopping center in preventing investment process possible risk factors and can bring huge losses, the author analyzes shopping center investment risk study offer investors a scientific and effective method of quantitative risk assessment.Firstly this paper on the basis of summarizing the current problems of shopping center existing in the process of investment the research, raises the purpose and significance of the research are reviewed and summarized the research progress of related field, made clear the research objects and research plan. The article screen the risk factors of affecting what realizing the goal of the investment risk analysis of shopping centers through indentifying shopping center investment risk ay scientific methods. Then quantify for these risk, factors and established on the basis of project risk system evaluation model in the first two steps, comprehensively analysis the risk factors which is previously estimated. This article bases on the traditional method of AHP and the CIM model which is combined for a new model for solving the problem which objectively and quantitatively analysis risk factors through certain mathematical analysis and computing. At last, an example of the model and the method that are constructed, and how to deal with the key risk factors which are evaluated are discussed. |