Research On Risk Management Of Shopping Center's Development Process

With the rapid economic growth in china, shopping center's development as the most important part of commercial real estate is unwonted flourish. Developers are confronted with the high interests as well as high risk which influence the whole shopping center's developing activities. Once these risk factors take into effect, some developers may be in great lose, some even stand the edge of bankrupt. Therefore, it is an important task to pay attention to and research risk management in the development of shopping center in china.In the thesis, the risk factors of the development of shopping center are analyzed at the developer's position, according to systematic and unsystematic partition rule. It focuses on risk factors in different stages in development of shopping center. On the basis of analysis of those factors, by AHP model the combination weights of the risk factors of shopping center's development were worked out. What's more, by applying fuzzy comprehensive living examples, an objective risk degree is worked out, which can be offered to shopping center's developers as a scientific reference on investment and decision.According to the existing and importance of investing risk of shopping center's development, the strategies to prevent and control risk are pointed out in this thesis, including risk shift, risk elusion, risk self-keeping and risk control. On the basis of characteristic of different housing development, concrete measures to prevent and control risk are put forward and the fact research explains the importance and necessity to be on risk analysis and evaluation.