The Diagnosing And Improving On Marketing Channels Of DSY Green Agricultural Products Company

Marketing Channel is one of the important parts of which enterprise marketing is composed. With the expanding scope of authentication range and the continuing development of green agricultural products, the competitive situation is becoming intense. How to reach the successful marketing goal in the new fierce competition, the focus lies in establishing the stable and effective marketing channels and coordinating and managing it, which is matching the strategic enterprise objective.This thesis set the research objects on DSY Green Agriculture, emphatically analyzes the present conditions of marketing channels, designs the diagnosing process of marketing channels based on relevant diagnosing theory and methods on marketing channels, on top of data collection and market research basis, carried out the diagnose through the approach of marketing and financial management in order to find the problems on the control of channels, cost-profit and promotion of DSY Green Agriculture Company and propose the improving measures for the optimizing policy of marketing channel.There are 5parts about the research thematic:the Ist part introduces the research background and meaning along with the research methods; the 2nd part gives a brief overview on the theory and methods on diagnosing of marketing channels about green agriculture products; the 3rd part focus on the design of marketing channel of DSY Green Agricultural Company; the 4th is about the definite implement process and diagnosis conclusion; the 5th part is regarding the optimizing strategy on the marketing channels of DSY company.The study mainly takes the approach of qualitative analysis and quantitative analysis comparison with the support of financial management knowledge and gives the following idea. All optimizing measures on the marketing channels of green agriculture company should be workable and aimed at the current highlight problem solved in new channel strategic alliance mentality with the foundation of marketing channels goal under the general strategic goals of corporation.Finally, the thesis depicts the possible outcome of the diagnosing project and optimizing strategy implement on marketing channel and also stated the necessary resource and matching measures of the improved adjustment. At the end of the article, it indicates that the implement of the optimizing measures will be benefit to the mature selling network and the future branding. Marketing Channel is one of the important parts of which enterprise marketing is composed. With the expanding scope of authentication range and the continuing development of green agricultural products, the competitive situation is becoming intense. How to reach the successful marketing goal in the new fierce competition, the focus lies in establishing the stable and effective marketing channels and coordinating and managing it, which is matching the strategic enterprise objective.This thesis set the research objects on DSY Green Agriculture, emphatically analyzes the present conditions of marketing channels, designs the diagnosing process of marketing channels based on relevant diagnosing theory and methods on marketing channels, on top of data collection and market research basis, carried out the diagnose through the approach of marketing and financial management in order to find the problems on the control of channels, cost-profit and promotion of DSY Green Agriculture Company and propose the improving measures for the optimizing policy of marketing channel.There are 5parts about the research thematic:the 1st part introduces the research background and meaning along with the research methods; the 2nd part gives a brief overview on the theory and methods on diagnosing of marketing channels about green agriculture products; the 3rd part focus on the design of marketing channel of DSY Green Agricultural Company; the 4th is about the definite implement process and diagnosis conclusion; the 5th part is regarding the optimizing strategy on the marketing channels of DSY company.The study mainly takes the approach of qualitative analysis and quantitative analysis comparison with the support of financial management knowledge and gives the following idea. All optimizing measures on the marketing channels of green agriculture company should be workable and aimed at the current highlight problem solved in new channel strategic alliance mentality with the foundation of marketing channels goal under the general strategic goals of corporation.Finally, the thesis depicts the possible outcome of the diagnosing project and optimizing strategy implement on marketing channel and also stated the necessary resource and matching measures of the improved adjustment. At the end of the article, it indicates that the implement of the optimizing measures will be benefit to the mature selling network and the future branding.