Tourism Commodity Development Design Research Of "Friendly Shandong"

Tourist shopping is the important component of tourist activities is travel shopping, tourism commodities material base of the future development. The development of tourism commodities attract design has become shopping, stimulate tourism consumption swimmers the deciding factors. Development of tourist commodities can not only promote the development of tourist regional tourism, and improve the overall level of development of regional economy. In China booming tourism under the background of rapid development, Shandong tourism, and initially created by the province as a unit of regional tourism brand-"Friendly Shandong" Shandong tourism resources. Since brand creation, Shandong travel use all kinds of opportunities and means, sufficiently brand spread and popularization, and realize the Shandong tourist economy new growth, the new breakthrough. Science effectively develop tourism commodities, developing tourist shopping, to ascend Shandong tourism economic benefits and social benefits has very important practical significance. This paper discussed the writing objective is "Friendly Shandong" brand of tourism commodities under development design, make and "Friendly Shandong" tour to promote each other and promote the fast growth of economy in Shandong province, Shandong "promoting the" hospitality of tourism brand promotion and deep mining build.This paper is divided into seven chapters, five most. The first part of "Friendly Shandong" tourism brand, were introduced to tourism commodity development related theories do the preliminary discussion, combining research purpose the definition of tourist commodities, and based on this, analyzes the type and characteristics of tourism commodities and tourism commodities and tourism economy are introduced, and the relationship between the development of tourism commodities situation at home and abroad. The second part of "Friendly Shandong" tourism commodity development status and existing problems were analyzed, and the third part detailed analysis of "Friendly Shandong" tourism commodities respectively summarizes the innovative design, the content of tourism commodities, design, principles, methods, link, and according to the classification of goods expounds innovation design ideas. The fourth part proposed "Friendly Shandong" tourism commodity development design strategy, and a development design example is analyzed. The fifth part analyzes the "Friendly Shandong" tourism commodity development design related issues and make the conclusion.This article through to "Friendly Shandong" carny analysis, mining refining represents "Friendly Shandong" features of culture, and to Shandong characteristic culture, blend in tourism commodities refining integration design, development, grasp the relationship between design is Shandong features, for the market of commodity, in hopes of "Friendly Shandong" tourism commodity development design provides new ideas and inspiration, thereby better promotion "Friendly Shandong" brand, promote the rapid development of tourism economy in Shandong province.