"Friendly Shandong" Tourism Destination Marketing Model

As the development of the tourism industry, more and more people go out of their home and enjoy happy travel program provided by tourism destination. Numerous travel attractions and travel products are introduced to the consumer. The competition between tourism destinations, travel agents and travel products is so serious that finding an efficient way to increase market shares became the most urgent requirement. Nowadays the governments of tourism destination care most about what Marketing and Marketing Strategy they should apply. The thesis of this paper aims to make discussion on this hot topic.Tourism Destination Marketing, a new theoretical research, is the focus concerned by many scholars both at home and abroad. Chinese and foreign scholars had done a lot of in-depth research on issues such as the cognitive and mold of the travel destination for a long time and achieved fruitful results in the theory and practice area, however, research on the Tourism Destination Marketing is still at an exploratory stage. In order to substantiate the study of this field, as the author, I referred to a large number of related researches both at home and abroad, on the basis of which, I integrated the tourism management theory and the theory of marketing and marketing communications theory and other related theories, as the foundation for the study. This paper put forward three different models for Tourism Destination Marketing:Government-led tourism marketing mode, the Government-participation tourism marketing mode and the Government-assistant tourism marketing mode, furthermore, this part gives specific analysis to each marketing mode theory, definition, features, merit and demerit, and to supplement case. TO "Friendly Shandong" as an example, combination of Shandong province, brand building and marketing to promote tourism the status quo, and analyzed the main characteristics and problems, marketing mode so as to provide a basis for the analysis of countermeasures and suggestions. The full article includes a total of six parts.Purposes of this article is to introduce the concept of tourism destination marketing model to the " Friendly Shandong" brand-building and development in fields of study. Set destination marketing model and "Friendly Shandong" the inner logic of the relationship between. Explore how to build a successful destination brand marketing model. Hope to arrive at the conclusion of this study is a combination of tourism marketing and related theories, on the "Friendly Shandong" tourism destination mode, can the study of its marketing model to make active exploration.