Research On The Evolution And Development Of Eco-agriculture Tourism In Fujian Province

The ecological agriculture tourism is the coupling of ecological agriculture and eco-tourism product. It is based on ecological agriculture production, ecological agriculture landscape, ecological agriculture production technologies, eco-agricultural products and local culture as the main attraction. It's main function are the production of ecological agriculture and the development of eco-tourism. It will help the development of ecological agriculture industrialization and the construction of ecological industry. Also, it contributes to the sustainable development of agriculture and has a special meaning in China, A traditional agricultural country. With the development of eco-tourism in China, ecological agriculture tourism, as an important form of eco-tourism, has become one of the focuses on study.The west coast economic zone located between the Yangtze River Delta economic zone and the Zhujiang River Delta economic zone, while it faces fierce competition. As for Fujian, the main province of the west coast economic zone, if it wants to be successful, it must have strong industry system. Tourism industry has played an important role in the development of the third industry. In the last 10 years, competed with the country, the advantages of tourism industry in Fujian province has declined, As while As the role to promote the national economy has not been realized. If the Fujian province wants to reshape the competitive strength of the tourism industry, it has to change it's existing single mode.At first, this paper based on the theory of ecological agriculture, ecological tourism, tourism resources, tourism geography, ecology, sociology, psychology, economic to analysis the development of eco-agriculture tourism in Fujian province.Second, this paper discusses the classification of eco-agriculture tourism resource and the evaluation system to evaluate eco-agriculture tourism scenic spots. Then use this new classification and evaluation system to analysis several agriculture tourism demonstrations around Fuzhou city.Third, this paper proposed to find the problem about the development though the research of market. The main problems are low level of development of eco-agriculture, eco-tourism market, management and marketing, as while as the lack of public ecological awareness and competitiveness of the six core elements of tourism.At last, this paper discusses the measures to promote the development of ecological agriculture tourism in Fujian province from the angle of government, the designation of tour site and the marketing. It included changing the development strategy and the division of eco-agriculture tourism, designing the viewpoints und the rule of ecology, choosing the new way to marketing.