Analysis Of The Inzone Supermarket's Development In Country Of Shandong Province, Under Supply Chain Management

Inzone supermarket opened in 1996 the company exercises had been fifteen years since the existing 97 stores, is currently home to an annual rate of 20-30 new opened rapid development. Inzone supermarket, with its high efficiency, more variety, the lives of people in North China, has been playing an increasingly important role. With China's accession to WTO and the increasingly integrated global economy, domestic and foreign large chain competition becomes more intense, a second-tier cities in the Inzone, the supermarket company to bring a huge impact, Inzone supermarket company had in the past ten years or received great development, but large international supermarket chains in terms of corporate profitability compared to the mode of operation or the logistics are far apart on. How to optimize supply chain management to improve enterprise competitiveness in the market, open market three or four lines is the county think about domestic chain, is Inzone, the company needed to solve the problem of the supermarket.In this paper, the use of the system analysis, comparison and model analysis, the paper proposed research framework. Inzone on a large number of supermarket stores in the systematic analysis of the company County market research and comparative analysis, combined with the actual development of Inzone case of the supermarket's supermarkets on the Inzone, supply chain management company the main problems existing in-depth analysis. The root cause of these problems and corresponding countermeasures research summary, for the Inzone supermarket companies in the market Plough county provides sufficient basis for supply chain management of the supermarket chain's constructive proposals put forward.