Factors Affecting Retail Format Combination On Commercial Region Of Cities Of China

Retail format combination is one of key aspects in commercial real estate project planning. As the core of investment plans, it plays programmatic and directional role in development process. The Paper mainly discuss on retail format selection and its influencing factors, and try to explore retail format combination optimized transformation ways which are suitable for our country.The Paper includes the following five aspects.First, the paper discuss internal and external factors affecting commercial real estate format combination, basing on the summary of literature inquires and published papers. External factors Mainly includes three aspects, regional economic environment, consumer status and real estate market conditions. Internal factors derived from enterprise's resources, including financial strength, management strength and commercial property management ability.Second, the paper described several typical retail formats, such as department stores, supermarkets, convenience stores, specialty store, franchised store, shopping mall including their development in China, as well as the economic characteristics and distinguish competitive advantage et al.Third, the paper research the method of format combination selection. Through external factors adaptation research, the promising formats will be determined. In order to Improve reliability of decision-making, enterprise's internal factors are added to the model of format adaptation.Through brainstorming method, some combination schemes can be selected. After choosing reasonable evaluation index, the index system architecture hierarchical relationships can be set up. Though researching the internal factors which affecting format combination using systems engineering method, calculating the scores of different schemes, then determines the best format combination scheme.Fourth, through empirical analysis, the study hypothesis in theoretical models was verified scientific, reasonable and effective.Last the paper illustrates the problems needing attention by using this method.Based on the basic idea of AHP, evaluation factors were chosen and the structural adjustment was done, established the basic framework of index system, formed a complete set of format combination evaluation system.This paper mainly utilized literature research method, historical research method and comparative research method.