Research On The Strategies Of Promoting Commercial Real Estate Values Of Urban Complex Combination Network

The research objective of this paper is urban complex combination network as one form of commercial real estate, and the research aim is the promotion of values and competition of urban complex combination network real estate projects. Both strategy analysis and case studies will be discussed in this paper in order to provide useful reference resources to the readers.The whole life cycle of commercial urban complex combination network, including a project’s preliminary decisions, design, sales, business cooperation, and later-stage operation and management, will be studied for proposing methods and strategies of promoting commercial real estate values of urban complex combination network, as well as their successful implementations on certain project cases. During the research process, many well-known cases, effective strategies and methods for cost control, and dynamic control models will be shared to increase the maneuverability of these strategies during practice.The last paragraph of this paper discusses how to analyze problems using the five-force framework model no longer restricted to the current project management mode. Various project value promotion methods implemented by industry pioneers with international view are summarized at the height of strategic management. During the case implementation, we first of all build project management team and construct the effective organization and flow from the angel of strategic management, and then gradually push the project process according to the pre-determined aims and strategies, until the expected indexes are achieved successfully. With these methods, a project in inferior environment can be transferred into a new landmark commercial project which will greatly improve the values of both this project and its surrounding areas, and lead the economics and environment of its surrounding areas to a fast-developing stage.