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The Study On The Strategy Of Gushi County Tourism Development Based On The SWOT Analysis

Posted on:2012-09-01Degree:MasterType:Thesis
Country:ChinaCandidate:S X WangFull Text:PDF
GTID:2189330335951660Subject:Tourism Management
Abstract/Summary:PDF Full Text Request
The tavel advantage of Gushi County depends on the tourists and investment from root pro-Tour.Gushi tourism that includes memorial, appreciatment of the cultural heritage and enjoyment of the natural beauty of the southern mountains achieves the diversification of tourism products. In order to enhance the power of brand marketing tourism, Gushi tourism proposes to establish the cooperation Community tourism with Dabie Mountains.Gushi County,which analyzes its own resources, the county economic development status, and the understanding of the characteristics of the unique root of pro-tourism, eco-tourism resources, selects the appropriate county-level tourism development model and the road to promote the overall county economy development.This paper includes:1. The describment of relevant concepts and theories.2. The anaiysis of the trends of the corresponding correlation of Gushi County tourism development on the basis of the literature review of the county or region of tourism.3. The introduction of Gushi county and the current situation of tourism development and the analysis of tourism development from the tourist market and spatial layout.4. The conclusion of the comprehensive SWOT analysis of tourism development on the existence of Gushi County, strengths, weaknesses, opportunities and threats is that Gushi County in tourism development, the eco-tourism resources, the root pro-culture, and the regional tourism market can own outstanding advantages.Accessibility, infrastructure, employees and popularity still are unfavorable. The tourism market trends and national policies face a good opportunity. The protection of resources, environment and "eco-tourism" and "root pro-Tour" market exist competition. The author provides Strategies from the image of the publicity to raise regional awareness, tourism, product diversification, eco-tourism and regional tourism cooperation in environmental protection and other aspects of Gushi County Tourism Development.Ⅲ...
Keywords/Search Tags:Tourism planning, Gushi, Dabie Mt, SWOT analysis
PDF Full Text Request
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