Research On Platform Service Quality Based On Customer Value Theory Network-trading

Computer networks in today's society play as an increasingly important role in the process of commodity trading. As many network trading platforms in computer networks,The user through the computer network trading platform for commodity trading has become more common. Thus our daily lives and trading platform links the network more closely.Therefore the network trading platform to improve the quality of service requirements are more and more urgent.Through Customerr Value Thus the perspective of the Customerr service quality of online trading platforms to observe the improvement, using empirical research methods, Sample survey of Customerrs through the trading platform on the requirements of the network discussed.Paper is divided into six chapters. Chapter1.we questioned from real life, Research topics explained the background and significance. Chapter2, Departure from previous theoretical studies were theoretical research on domestic and international Customer value.Chapter3, Trading platform for the development of today's network status and type of online trading platform of comprehensive and systematic.Chapter4, By the way pre-survey questionnaire to determine recall order factors of the network trading platform.The resulting questionnaire, Distribution through the network platform and comprehensive data available in the future, Determined by factors of professional software analysis, and recovery on the basis of the data based on the idea of structural equation. Factors for Internet trading platform and Customer service satisfaction to assume, Through data validation, analysis on the assumption, we drowned conclusions obtained. Chapter5, according to Chapter 4 conclusions obtained by trading platform on the network a number of recommendations to improve the quality of service.Chapter6,we recalled the full text of the summary of the deficiencies.and the prospect of such research.