The Research On Shipping E-commerce Platform Selection Of Freight Forwarding Enterprises

International freight forwarding industry as a young service industry, logistics industry in China has been essential for an important part. In the current domestic freight forwarding industry, the vast majority are small and medium scale enterprises.With the rapid development of integration of national economies, increasing competition between enterprises, their are exploring new and better and more effective development strategies and objectives.In this paper, many previous studies of small and medium enterprise business model freight forwarding based on the transformation of innovation, a new model, that is, freight forwarding and shipping business cooperation in e-commerce platform, the main freight forwarding business from the perspective of how to choose the most suitable E-commerce shipping Platform for business.Firstly, the international freight forwarding an overview of relevant theory, introduced the current development of domestic small and medium sized freight forwarding companies and the status and problems of the theory of shipping the concept of E-commerce platform.Second, combined with the current actual situation of domestic E-commerce platform, according to previous research results presented, the initial E-commerce shipping platform constructed Evaluation System, and then choose the form of questionnaires and then to modify the initial system, and ultimately established a shipping E-commerce Platform Evaluation System.Then, this paper to maximize their own interests from the freight forwarding business point of view, the first attempt to use super-network concept in the network equilibrium model as an alternative approach, and simulation using matlab programming operation to prove the effectiveness of the method.Finally, on the basis of this summary of proposed areas for improvement and as a basis for deeper research prospects.