Research On Current Status And Development Strategy Of Small And Medium Freight Forwarding Enterprises

International freight forwarding has experienced a transition from monopoly to diversified, and from simple services to integrated services. After entering into WTO, the number of enterprises is increasing rapidly to the gradually opened market in which small and medium enterprises account for more than 80% that makes the homogeneous competition very intense. Therefore, it is of certain value and significance for the whole industry to explore the development strategy of small and medium enterprises. Serious impacts of the financial crisis have further intensified the market competition. In the face of the industry reshuffle, small and medium enterprises are also actively seeking a way to survive.This thesis firstly describes freight forwarding industry, including the macro environment, current status and developing trends, and analyzes problems and opportunities of small and medium enterprises to sum up the necessity of carrying out business strategy adjustments; then take the typical small and medium company YH as an example to study and discuss the development strategy, the emphasized strategy is to innovate operating mode, that is to construct virtual business and provide quality brand service based on net-working. The core viewpoint is that, in the current economic situation and market environment, combined business operation based on net-working and quality brand services which can highlight the survival and competitive ability, are more prominent than simple price competition.This thesis takes the methods of theoretical analysis and data statistics, combined with the theories and analysis tools of competition and strategy, to discuss and explore the development strategies of small and medium enterprises. It plays a certain reference under the current special economic environment and also can give certain help to prompt the long-term development to the industry. The innovation of this thesis is to combine the newest data statistics and theoretical analysis to enrich the theoretical system of industry research.