The Research Of Literature Tourism Resources Development On The View Of Tourist Experience Demand

Under the background of experience economy and the cultural tourism, this paper selected literature tourist resources development for the research subject. Based on the tourist experiences demand, links to Guangdong Province's reality, the paper take the tourist resources development of Guangdong folk literature for the case study. On the found of full consultation and massive analysis, this paper made the summary on the research of literature tourism development, the research of tourist demand and the research of folk literature tourism development from domestic and foreign. Depends on the customer demand theory, the tourism experience theory, the tourism resources development theory and other rationales, the paper proposed the value factors which made affect on tourist experiences demand of literature tourism resources and then used the expert investigation method to reach the agreement, and established the appraisal system on tourist experience value of the literature tourism resources. Through designing questionnaire, sending questionnaire and processing questionnaire, this paper used the method of analytic hierarchy process, and obtained important place and the weight value of each factor in the appraisal system. And by the above research underlie, this paper constructed the S.V.E.C. development model which used to develop the literature tourist resources based on the demand of tourist experience, and then analyses this model's connotation, the compatibility and the limitation. Finally on the foundation of generalized analysis of Guangdong Province folk literature tourism resources' present development situation and the resources characteristic, this paper carried the analysis on tourism development essential factor on Guangdong folk literature through the S.V.E.C. development model, and proposed the feasible development mentality at last.