The Discourse Study Of Networking Clothing

Along with the fad of network shopping, the clothing net buys recent years to become to lately spoil and becomes the main force that the net buys gradually.The whole advantages of network shopping arouse the development of clothing network sale:conveniently and save time, cheap price and diverse product, can shop around to get the best price. but the network shopping can not touch etc. characteristic again with the clothing consume of rational composing conflict.Face this conflict background bottom existence still, and play more more thick network clothing to consume enthusiasm, as a kind of theories response, this text is from the esthetics, psychology angle to sale clothing of the network statement method carry on concrete analysis.Sells environment in the network under, take network as to carry picture and writing description of body replaced clothing, such a clothing demonstration not only is the style that provided a kind of replication reality, more mainly is clothing of not present is the game of a kind of reality and figment to express;Consumer's browsing a web page is the scenario that is stired up in imagination, conjecture and experience, purchasing the decision process is to appreciate beauty judgment process, also is to accepting of a kind of new information process in the meantime. As a result, this text thinks the great change that the clothing takes virtual space as to trade market or cognition:Take the electronics picture and the writing as the clothing"language" of information body, expanded a consumer of abundant association of thought and well experience, unprecedented ly changed people's consumption habitually and appreciate beauty experience.The network clothing is the information of essentially a true clothing and"turn and translate" and turn an information form in this kind of number under, people construct or purchase on their own initiative, revivification and conjecture, broke traditional cognition mode thus confidence guest in another way body.The textual research enriched the clothing medium words theories, announced to public the mankind whom the number turns ages to realize the way of world to some extent and turned existence to provide a kind of research path for the number of studied contemporary person.