Research Based On The Display Method Of Quality Performance Of Online New Clothing Brands

In recent years,the rapid development of global Internet accelerated the process of economic informatization,changed the traditional mode of business competition.Online clothing sales provides consumers with convenient shopping way,and has the breakthrough time and space limit,realize the personalized marketing and real-time distribution of advantage,but consumers to purchase perceived insecurity and product display such problems restrict the development of online brand,it provides the new clothing brand development opportunities.Consumer online clothing sense,therefore,in order to improve the online clothing display effect,this article on how to let the consumer to obtain accurate information about the professional clothing study of this problem,to consumers as the research object,from the clothing quality performance analysis online clothing show.clothing display method is put forward.and USES the research approach to understand consumer demands and development system,so that the full and accurate understanding of the clothing products to consumers,increase the degree of consumer perception of clothing.In this paper,the research content includes the following several aspects:1.Study on the properties of garment quality consumer cognitive process,respectively from the EKB pattern and Mr Trichet model analysis of consumer buying behavior,consumer buying behavior model was constructed,from product texture,color and style of the quality of the three major performance analysis consumer purchase awareness,from the cognitive perspective vision perception,consumer is bought by consumers cognitive model,from Pavlov signal system and language recognition cognitive perspective consumers to purchase the generation of cognitive biases.2.Study online startup display of the clothing brand quality performance,from two aspects:the definition,advantages and disadvantages respectively introduce new clothing brand,from the definition,components and elements of cognitive process affect the three aspects to introduce clothing quality performance,shown from the form,used to form new clothing brand quality performance show figure and analyzes the applicability of the display method.3.Research on the properties of garment quality consumer perceived satisfaction,using the single factor analysis of variance and variance analysis to get consumers to the performance of the fuzz and pilling of clothing perceived satisfaction,therefore,this paper applied VS2010 and QT system development tools,through to the clothing plane,three-dimensional,collocation,size,fabric,craft,color aspects to carry on the comprehensive introduction,development has realized the online clothing quality performance display system,improve the consumer's shopping experience,as well as new clothing brand quality performance show provides a new thought and method.