The Study About Marketing Strategy On Market Of SK Flue Oil Company

China's economy with 30 years of reform and opening up, already rapidly boom, in China's rapid economic development is behind innumerable regional market and individual economic support up, China's industrial economic area middle scale also already ranks high in the world, to the countries and regions in the world with "made in China" input of industrial products, consumer goods. Among them, the fuel oil to industrial enterprises as the energy products provide production kinetic energy, but also for the development of China's economy has played a significant role in promoting the resource distribution, fuel oil market, price changes, policy adjustment, alternative energy to factors such as all the changes the sustainable development of regional economy a great impact.Fuel oil itself belong to commodity, its development and change of market and crude oil, oil products market changes, meanwhile, are similar and with the characteristics of itself, the fuel of the development of the market and has its own characteristics. In a foreign country, fuel oil market and the existing market and refined oil market higher as the degree of marketization, normative stronger, resource providers, market, and fuel oil operator demanders the operation system is relatively fixed. Decided to the changing market is often some economic factors, two outside after the oil crisis of fuel oil, the world of supply and demand are obviously different. At home, but for the pricing from fuel oil, experience a planning system, market system, double track the change process, this change and resources supply and the demand of the market change is closely linked, it also, as fuel, but the operator by these factors, constantly adjust management ideas, management idea, and business strategy, unceasingly to market changes, to the fierce market competition?As business leaders committed to be fuel oil sales of SK sales company, itself has experienced from the plan to market the reform process, from reform not only get some unique advantages, and under the planning system left some operating ills. Facing the rapid changing market, and China's huge market potential, SK corp., starting from their own management should only first became a with modern management idea, level and system can the enterprise in market activity and ease, powerful itself at the same time, clear understanding market, careful analysis of market, courageous formulate correct marketing strategy is SHENGLI oilfield SK fuel oil sales company is the inevitable success.How to formulate correct marketing strategy to attain the survival and development of enterprise, is the key theme is studied in this paper. Based on the comprehensive research marketing external and internal conditions marketing environment on the basis of reference on the market at present, is relatively mature fuel oil sales enterprise marketing strategies and dealing with variable market measures, using SWOT push performance SK fuel oil sales company marketing total strategy for: continue to play oil resources supply, price, market leading enter first's traditional strengths, increase the coping ability to market changes and total customer demand ability, with the high quality products and value-added service for the purpose, with marketing mode diversification for means, to increase fuel oil markets, to achieve the company grow up together with the customers achieve a win-win situation. In marketing, under the guidance of total strategy paper presents more specific implementation strategies, namely resources supply management strategy, price strategy, service marketing strategy, corporate image strategy, compound marketing strategy. SK sales company development should try to make the correlative factors interaction, can promote SK sales company development, enhance organizational effectiveness, ensure marketing strategy targets.