The Research On The Marketing Strategies Of NOKIA In China

Mobile phone, the high-tech electronic consumptive product, prevails in China at high speed. After few years' development, China becomes a leading market in the world. As one of the five hundred top companies of the world, Nokia is the high-tech leader in mobile communication with great success in Chinese mark. In fact, it ranks the first in terms of market coverage in the consecutive three years.Based on the Chinese mobile phone market, the present study carried out the analysis on market competitive model and four aspects ranging from product, price, distribution and promotion to disclose the market strategies in mobile phones for Nokia. Specifically, their strategies include the combination of various ways: first, design and develop the product with strategy union and technique cooperation. By bringing forth the fresh, it keeps the integrity of assemble line to satisfying the consumers. Second, occupy the market and makes the profit through scientific pricing method upon new and old fashioned products. Third, extend the distribution channels to be adapted to the changes in market and activate the cooperation with retail terminals to shorten the distance with consumers. Fourth, forge the company image and product brand by advertisements, achieve the better social impression by public relation skills and develop market by effective sales skills.