Research On The System Of Forest Nature Reserve Ecological Tourism Image

Following the rapid development and the increasingly fierce competition in the tourism industry, the tourism destination image has become an important decision-making basis for tourists as well as a key factor of competitive advantage for actors in the highly competitive tourism industry. Since the 70s from the 20th century, the world's tourism industry tourist destination image research has been booming. However, in the tourism industry, the image theory was mainly applied to urban tourist destinations. But to the fastest growing areas of tourism, namely ecological tourism and forest tourism, the image theory has been applied much less.Based on the importance of image for tourism, this article scrutinizes the former tourism image systematic model and put forward the ecological tourism image system. Then take the Songshan Forest Nature Reserve as an example, through analysis local studies, gives a basis for the accurate image positioning of Songshan Forest Nature Reserve. Then through Songshan's accurate tourism image positioning, it goes on to the design of Songshan's core concepts, including slogan, logo tourist image visual and behavior recognition system. In the end it formulates practical advice and measures for promoting and preserving the image of Songshan Forest Nature Reserve.Through the construction of a systematic Ecological Tourism image model for Forest Nature Reserve, This paper seeks to provide a reference model for other similar natural reserves and forest parks for building systematic framework of ecological tourism image.