Research On Development Strategy Of ZBT Trust Co., Ltd.

As the trust industry positioning and operational mechanism is in constant process of exploration, the development of China's trust industry for survival in cracks over the past 30 years. With the promulgation of the "new two rules " in 2007, Trust began to return to the main business, China's trust industry has entered a new wave of high-speed development now. The total assets of the Trust in size from 3,500 billion Yuan in 2006 quickly surged to around 3 trillion now. It is the first time raised beyond the funds. Trust industry is facing unprecedented new opportunities for development.The case study is ZBT Trust Co., Ltd (Hereinafter referred to as ZBT Trust) in this paper. I have used strategic management and financial innovation theory in this paper. With the actual situation of enterprises, I analyze the external environment of ZBT Trust and Analysis by PEST. This paper analyzes the opportunities and threats faced by the company, furthermore, this article analyzes the company's internal factors and the operating status of enterprises and summed up the advantages and disadvantages that need improvement. In this paper, SWOT analysis on all aspects of external conditions within the enterprise content summary and conclusion, reached several strategic combinations:SO strategies:use of its advantages, seize the development opportunities; WO strategies:seize the opportunities, overcome their weaknesses; ST strategies:play to their strengths, reduce the external threat; WT strategies:minimize its weaknesses and the threat. Through quantitative analysis, I choose to meet the company's actual strategy from the above. According to the principle of the development strategy formulation, this paper established ZBT Trust's overall development strategy, competitive strategy and long-short and medium term development strategy. Then according to the ZBT Trust's development strategy established the long term development strategy in the goals and the current objectives, implementation of the strategy from the business development strategy, marketing and service strategy, risk control strategy, product innovation strategy launched seven specific areas, the final concrete strategic control of the content development strategy to ensure implementation smoothly and efficiently. As the business location of the trust industry, operational mechanism of the process is constantly exploring. Thus, The basic development conditions of China's trust industry for survival in cracks over the past 30 years. With the promulgation of the "new two rules " in 2007, Trust began to return to the main business, China's trust industry has entered a new wave of high-speed development now. The total assets of the Trust in size from 3,500 billion Yuan in 2006 quickly surged to around 3 trillion now. It is the first time raised beyond the funds. Trust industry is facing unprecedented new opportunities for development.ZBT Trust Co., Ltd (Hereinafter referred to as ZBT Trust) as a case study in this paper. I have used strategic management and financial innovation theory in this paper. With the actual situation of enterprises, I have carefully analyzed the external environment of ZBT Trust and Analysis by PEST. This paper analyzes the opportunities and threats faced by the company, furthermore, this article analyzes the company's internal factors and the operating status of enterprises and summed up the advantages and disadvantages that need improvement. In this paper, SWOT analysis on all aspects of external conditions within the enterprise content summary and conclusion, reached several strategic combinations:SO strategies:use of its advantages, seize the development opportunities; WO strategies:seize the opportunities, overcome their weaknesses; ST strategies:play to their strengths, reduce the external threat; WT strategies:minimize its weaknesses and the threat. According to the principle of the development strategy formulation, this paper established ZBT Trust's overall development strategy, competitive strategy and long-short and medium term development strategy. Then according to the ZBT Trust's development strategy established the long term development strategy in the goals and the current objectives, implementation of the strategy from the business development strategy, marketing and service strategy, risk control strategy, product innovation strategy launched seven specific areas, the final concrete Strategic control of the content development strategy to ensure the smooth and effective implementation.