The Choice And Implementation Of The Development Strategy Of D Company

Since China's reforming and opening,the economy is developing rapidy.With the living and consumption level of Chinese is improving continually,the demand for housing and related decoration,improvements and construction materials has also increased.The prosperous of the real estate industry promote the development of household building materials industry quickly which leads to more and more enterprises to choose the customize gifts as a promotional tool.How to use their own advantages and abilities to enhance the core competitiveness by making development strategy,is not only a problem urgently to be solved in D company but the major issue of gift enterprise managers facing at present in China.Based on the D Company as the research object,the research mainly contents six parts.The first part is the introduction.Through literature research method,we study the process of development of the strategic management,the development course of gift industry,the commonly used strategic analysis and the selection tools,and then come up with the research ideas and methods.The second part using the field research and empirical research,analyze the D company current development situation and existing problems.The third part,analyzing tools such as the empirical research,theoretical research,five models and so on,analyzed the external environment and internal factors of D Company and concluded that the present stage D Company of the development of the external opportunities and threats,advantages and disadvantages of the company.The fourth part,combined with the third part of the external environment and internal factors of the D Company,utilized SWOT matrix analyzing tool to draw a conclusion that the Centralized strategy is currently the most suitable strategic choice for D Company.In another word,it focuses on the development of market penetration,product development and market development strategy.The fifth part is the implementations of concrete measures towards centralized development strategy in the D Company focusing on household building materials gifts customized market and accelerate the development of the market to improve product competitiveness and the information system,strengthen the team building,improve the ability of production and distribution,as well as innovative marketing methods and so on and improving enterprise core competitiveness.The final part puts forward D company strategy implement control content and puts forward three kinds of control mode: the prior control,afterwards control and the process control,these three ways ensure the effective implementation of the company's strategy so as to ensure the healthy growth of the enterprises.