A Study On The Marketing Strategy Of CF Company In The Post-Crisis Era

The Chinese manufacturing, particularly the Pearl River Delta's manufacturing has suffered a heavy blow and a major impact from the financial crisis in 2008. As the crisis eased, the relative stable post-crisis era comes. However, due to the crisis is not, or can not be completely solved, many aspects of the world economy still has uncertainty and instability, still in the status of the detente coexisting with the unknown turbulence. With the economic situation improved, the small and medium enterprises in China, which were heavily hit in the 2009 financial crisis, gradually ushered in a restorative development. But for most of our small and medium enterprises, many deep problems in the period of development are still not solved. To survive and develop, the small companies must constantly practice the internal strength to adapt to the market changes.In this context, this paper focuses on the product marketing strategy that CF should be taken in the post-crisis era. Based on the analysis of the cause, the paper introduces some related theories, such as the environmental analysis, STP (segmentation, target market selection and market positioning) and the marketing mix. For the current problems CF facing, the marketing status, the economic conditions and other constraints, the paper proposes a new marketing mix strategy and specific measures. This essay firstly analyzes the characteristics and the impact of the post-crisis era, and dissects the macro environment CF facing, then discusses the necessity of the change of CF's marketing model in order to fit in with the market trends. After that, giving an introduction of the features of CF marketing organization and employees, market sales, product lines, customer groups, etc., and combining with the analysis of the micro market environment and SWOT analysis, CF's strengths, weaknesses, opportunities and threats are found. The paper discusses the strategy CF should choose in the market competition. And to ensure the new marketing model can be implemented well, CF adopts a series of corresponding product sales strategy. Thereby reaches "Know your enemy, know yourself; a hundred battles, a hundred won".Based on previous analysis of internal and external environment, and combined with STP, CF's marketing strategy is adjusted, and the marketing mix strategy (4P) is implemented, namely product strategy, pricing strategy, channel strategy and marketing strategy. In the specific implementation process, some reference experience can be also provided for other similar businesses to develop marketing strategy. Finally, to better ensure the effective implementation of marketing strategy, some essential organizational and institutional assurance needs to be provided.