Empirical Research On The Regional Tourism Industry Cluster Competitiveness

In the late 1970s to early 1980s, including not only high-tech industries, but also included traditional labor-intensive industries, all of them have one thing in common: they all use numbers of SMEs in specific areas through the aggregation and access to higher returns, that is called regional industrial clusters. In the field of tourism industry, competitiveness of regional industry clusters have sparked national academics, business community and government attention . Applied the regional industrial cluster theory to the tourism industry, not only enrich the theory of tourism disciplines, but also helped China to achieve the objective of being a tourism power world .Firstly, this article sort out the relevant literature of the competitiveness of the tourism industry cluster, then review and analysis the domestic and international research.On this basis, using Porter, competitive model of sustainable tourist destinations and other related theory, considering the macro-level factors and micro-level government and business factors in the industry, in-depth study of the competitiveness factors of regional tourism resources, capital, talent, economic environment, social environment, natural environment and others, build regional the competitiveness of the tourism industry cluster analysis model; through expert investigation, the level of analysis, identified of factors of the index the competitiveness of the tourism industry cluster.Based on the above results, we use the established tourism industry cluster competitiveness evaluation system to analysis Datong Tourism Cluster Competitiveness. Through questionnaires and statistical analysis, Datong Tourism Cluster Competitiveness in general is better than the national average, but competitive advantage is not strong. Tourism elements are complete, well-developed market environment, the government should pay more attention to its importance and increasing management; but there are also integrated enterprise capabilities, expertise and inadequate of social participation problems to be solved; this paper from tourist products, tourism displacement, regional competing and personnel training four areas to correspond strategies which from the macro, micro, meso three perspectives to enhance the competitiveness of Datong's tourism industry cluster.