Assessment Of Regional Tourism Competitiveness

Tourism is an important part of a modern regional economy, Known as the "leading industry", "smokeless industry", "sunrise industry". It has been proved and recognized by the regional government in the world, for relevance to other industries, optimization function to Regional economic structure, promoting effect to urban and rural development, high employment rates, etc.In the new century, enthusiasm of developing tourism unprecedented in provinces, cities and districts in China. Industry status of tourism in provinces is improved. In 15th Plan and development planning to 2015, tourism will be established as a priority the development of the pillar industries and key industries in 24 provinces, cities and districts of China. Supported by the development of policies, provincial tourisms are in an increasingly competitive. In the fierce competition, tourisms in regions of different levels need to correctly understand their own strengths and weaknesses. So, the assessment and research of regional tourism competitiveness is of great significance.Therefore, the paper has done a valuable research and exploration. This article includes eight parts: the part of introduction to conceptual definition and literature review, theoretical basis of assessment of regional tourism competitiveness; factors of assessment of regional tourism competitiveness; model of regional tourism competitiveness; Index system and evaluation of assessment of regional tourism competitiveness; some empirical study on China's provincial tourism competitiveness; promotion measures to China's provincial tourism competitiveness. Finally, conclusions and prospects, and a direction of further research are proposed.The main contribution of this article: 1, Research perspective. "Regional tourism" and "environment" is regarded as an "industrial ecosystem" difficult to separate, not as a conventional analysis to separate them.2, Research model. Based on industry growth and development of interactive mechanism, this article combine the competitiveness of causality ("the realization of competitiveness" and "factors affecting competitiveness") with competitive multi-dimensional performance and buildi"3+2" multidimensional evaluation model of the competitiveness of regional tourism.3, Empirical results. Taking 31 Chinese provincial tourism as a sample, a comprehensive, dynamic, empirical evaluation to its multi-dimensional competitiveness, and (Anhui, Tibet, Hainan, etc.) case study have been done. structural analysis to China' s provincial tourism competitiveness has been done by statistical description, horizontal comparison and clustering analysis, China' s competitive structure of provincial tourism is divided into strong regions, disadvantaged regions and exceptional regions. And the importance of different factors to the competitiveness of China' s provincial tourism industry is identified.4, Research Strategies. According to the importance of factors to the competitiveness of China' s provincial tourism, Analysis the constraints to the weak, strong and exceptional tourism competitiveness regions, then propose strategies to enhance the competitiveness of various regional, and propose innovation mechanism of provincial tourism competitive system-"regional competition and cooperation display function: from confrontation to cooperation" and "new developments in corporate competition: business competition based on tourism Industrial-ecosystem.