Analysis On The Competitiveness Evaluation Of The Tourism Industrial Cluster And Case Study

At the beginning of 1990s, cluster as a new way of economic development caused widespread concern and research around the world among scholars, businessmen, government officials. It will be a relatively new area of research on tourism industry by using cluster theory, which Will promote the objective of one of the stronggest countries of tourism industry in the world.Recently, The domestic scholars start to propose and to study the development of the tourism industrial cluster to enhance the competitiveness of the tourism industry. Although many domestic scholars have done a lot of study, some problems still exist.For example,argue on how to define tourism industrial cluster. More is qualitative analysis,less is quantitative analysis. So,it is urgent to establish a scientific, rigorous and complete competitiveness evaluation system indicators of the tourism industrial cluster.Using certain methods and means to monitor and forecast the development of the tourism industrial cluster,thus to provide basic policy-decision for development plan.Based on these, I try to define the concept of the tourism industrial cluster and to explore the relation and difference among tourism industrial cluster,tourism industial agglomeration and tourism enterprise group,based on the domestic and abroad research.After analysing the Diamond Model and GEM Model, there are five factors which mainly affect the competitiveness of the tourism industrial cluster, they are factors of production, enterprises' capacity, market environment, social participation and policy support. According to this, the competitiveness evaluation index system and the evaluation model of the competitiveness of tourism industrial cluster are constructed. Then use expert investigation method and analytic hierarchy process to research the importance and weight of each factor.The answer is enterprises' capacity > factors of production > social participation > policy support > market environment.In this article, the present situation of the competitiveness of Xi'an tourism industrialcluster is analysised with questionnaire survey and statistical analysis.The score is 6.1354(total score: 10 points) . It is just higher than the national average, but not very strong. The main advantages and disadvantages are analyzed in this article. Finally, some concrete countermeasures from the perspective of government, enterprise and society have proposed to promote the competitiveness of Xi'an tourism industrial cluster.