| China western have a wide variety of trourist resources.These resourcs have a lot of attraction,but due to all kinds of reasons,many of them has not been well developed. With the implementation of The Western Development Strategy Tenth Anniversary, through deeply study on Western tourism resources, this article proposed a more scientific and objective evaluation of resources, hoping to provide guidance and reference to Western tourism resources development.This article based on the theory of economics and marketing, combined with the characteristics of the tourism industry, do an objective evaluation to the western tourist resources.This article follows the general lows of economic such as ask,analyze and solve problems. The first chapter proposes the research background, significance, research progress, literature review of the evaluation of tourism resources. The second chapter is devoted to introduce the western tourist resources, a brief introduction of the Western tourism resources. The third chapter mainly introduces the theory of the development of tourism resources, the principles what tourism resource development should follows , development content and development model, the content of evaluation and principles what tourism resource evaluation should follows ,the details of fuzzy comprehensive evaluation based on entropy theory. The fourth and fivth chapters through the LuGu lake carry out empirical research, introduced the overview of the lake scenic spot, qualitative and quantitative analysis to the lake. Through field research,I found that problems of tourism development, and carry out improvement to the existing problems and the evaluation results .Innovation of this paper is based on fuzzy comprehensive evaluation method based on entropy theory, in orser to make the results of the evaluation of tourism resources more scientific and objective. It abandon the subjective human scoring, make the scientific research more scientific and normative. |
PDF Full Text Request