The Study On Marketing Staff's Competence Of Hunan Kangqian Company

The concept of competency has been widely recognized by HR researchers and managers since 1960~70s. As the competence is closely related to the work performance, more and more entrepreneurs and HR professionals apply the competency model in HR management field which involved recruitment, assessment, training and promotion as an effective tool.This thesis first introduces the background and purpose. Then it reviews the evolution of competency concept & theory and the research methods about building the competency model. Moreover,it analyses the actuality of HR ability of KangQian company,definitudes the demand of development of HR ability.After the analysis of Reale Estate Enterprise's marketing staff's job description and function, survey method takes the form of combining interview and questionnaires and the Factor Analysis is used to analyze the materials collected to ascertain the weight coefficient of each index. Then we build the Reale Estate marking staff's competency model which including four genes:social ability, professional ability,performance and quality, which can use thirty-six indexes to measure.In the model, the social ability is first important, and its weight coefficient is 0.374; the second important ability is the professional ability, weight coefficient is 0.291; the weight coefficient of the performance and quality are 0.227 and 0.108.At the end of this article, it makes the 27 Reale Estate marketing staffs of KangQian Company as the object of real study.It indicates that KangQian company's marketing staff's competency can meet the need of job totally, but it also have some important aspects to improve.So in this paper, studied on the application of the filtration, training, performance,pay & reward and career set-up to improve the Reale Estate marketing staff's competence of KangQian company.