Evaluation Techniques And Approach Research Of China's Real Estate Enterprises' Core Competence

Since nineties of the 20th century, the enterprise's core competitiveness has become a new angle of to enterprise management, particularly that of strategy management study and its practices, it has been on the top attention of the domestic and foreign's enterprise management in theory and the practical operations.With the joining of WTO and the unilateral of international economies world wide,our country real estate enterprise has been facing the changing domestic factors like dominant consuming parties in china's markets, supply-demand fluctuations and unceasing demand fome consumer, and it has to face competition threats from the other domestis competitors as well as foreign inrestors abroad,who intend to edge into china estate markets. The market competition is increasingly cruel.In order to upgrade radically the core competitiveness of our country real estate so as to main long term leading position in the fierce competitions,the essential and only way to survival and further development is to develop and improve enterprise core competitiveness.Therefore, carries on the analysis and appraisal to our country real estate Enterprise core competitiveness, which has certain theory value and the practical significance.The article embarked from essential feature of our country real estate enterprise, and analyzed real estate enterprise's present situation and the trend of development of our country and foreign, and a simple comparison shows that is urgencied to real estate enterprises build and develop core competitiveness in our country; The paper carries on the elaboration and the analysis in view of the core competitence and the real estate core competitence's related concept, and introduces several commonly used assessment methods, discover their good and bad points, this study will lay the theoretical foundation; Unify the basic theory of core competitiveness and the theory of real estate,this paper has carried on the detailed analysis to our country property development enterprise's operation flow, and uses the value chain analytic method, it was complete and system boundary to decide the real estate enterprise's core competitence, and carry on detail elaboration and analysis to some more important core essential factor;In the analysis essential factor's foundation, utilization mathematical methods such as analytic hierarchy process and entropy and so on, compared with established a set to be suitable comprehensively scientifically, for our country Real estate enterprise's appraisal technology model, carried on the appraisal to the real estate enterprise's core competitence;In view of the basic situation of the real estate enterprises on how to improve the core competitence aspect, we propose some countermeasures and suggestions.