Case Studies Of Real Estate Enterprise's Core Competitiveness

After 20 years of development in China, real estate which is regarded as a hot point of our national economy has made great progress, including its market developmen. but recently the central state which want to adjust the real estate industry put out some macroscopical policy in succession,so the real estate industry has changed very large in market, manage mode and work mode and confront the keen market competition, the real estate development corporations want to succeed and establish their sustained competence advantages, they must strategically cultivate and advance the core competence. The thesis begins with expounding the theoretical foundation of the core competence strategy research, and then discusses the methods cultivating the core competence of the real estate development corporations through analyzing Value Chain Theory and the core competence factor theory. This thesis taking shixing real estate enterprise as an object to study the source of its core competence and bring forwad the way to cultivate and advance its core competence.