The Research On Loudi Tobacco Company Cooperative Marketing System Of Industrial And Commercial Enterprises

China's tobacco industry is a monopoly industry greatly influenced by policies, which implements unified leadership and management, vertical monopoly administration system.. After China's accession to the WTO, the competition among the modern tobacco enterprises is not just between one enterprise with another, but is the collision of passion of industry value chain of each enterprise. The tobacco companies must base on the vertical coordinated efficiency to construct its competitive strategies, so as to obtain the core market advantages. Only drawing in the concept and method of supply chain management from the point of strategies, and achieving global optimization of industry supply chain, reduce the industry total cost, increase the core competitiveness, construct high efficient CPFR system can realize the sustainable development of the industry.The study focus on how to unite, coordinate, how to integrate resource, between the industrial enterprises and commercial units in the tobacco industry., improve the resource use value, save costs and achieve mutual profits. And how the Loudi Tobacco Company should do to integrate the marketing resource of industrial enterprises and commercial units, and eventually achieve CPFR marketing. Based on referring to extensive literature material, the study generalizes the current situation of Loudi Tobacco Company and the Loudi tobacco market.., analyze the factors influencing the development of Loudi tobacco market, and summarize the current difficulties of Loudi Tobacco Company development and the matters of Loudi tobacco market such as the difference between supply and need, the low degree of satisfaction of retailers. Then the study tries to research in integrating theories and practice. On the basis, the study proposes relevant measures which fit the Loudi tobacco company coordinating marketing from the following four aspects: CPFR target and positioning, supply/need and planning, the management of retailers and brand marketing. And at the sane time formulating A series of measures to support the CPFR smoothly.