The Problems And Countermeasures Research Of China Post Logistics LiuYang Branch To Develop Modern Logistics

From the beginning of the 21 century, the logistics has caught prevalent attention as a key factor to enhance the market competition and a huge potential market to effect the development of many fields, and has gained quite swift and violent momentum with ascending enthusiasm. To the post enterprise, traditional business was impacted wholly, thus strengthen the logistics business is an inevitable choice and a magnitude guarantee for a fine circle. With the austere situation that both domestic and foreign logistics magnates scramble Chinese markets, it is a basic key for Post Logistics, which want to be the king of the modem logistics enterprises, to establish and execute correct stratagems.China Post Logistics Company as a large state-owned enterprise, faced with the new market situation, has make great efforts to develop modern logistics, a major strategic decision. China Post Logistics LiuYang branch keep its pace, give full play to its advantages, according to the market and customer demand, the integration of existing resources, so as to meet the needs of the development of modern logistics.In this paper, firstly, given an overview of the Post Logistics; followed by a systematic summarization of the situation of Post Logistics development. On this basis, the emphasis on the China Post Logistics LiuYang branch analysis of the actual situation, pointing out its problems; and then accounting to these problems, from establishing a modern logistic idea, improving marketing operation system, building the physical network and information network, strengthening personnel and management system to provide practical measures for the development of LiuYang modern Post logistics; finally, put forward the smooth development safeguards and the desired effect, provide reference views for the development of HuNan and China Post Logistics.